All Baby

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from our Bitsy Bespoke™ toy collection comes a playful plush l...

Squeezable Squirties for Bath Time Bliss! Have some good clean fun with Itzy Squirt™ bath toys. These soft, squeezable water-squirting characters e...

Donut Worry, Be Happy! Learning is sweet with Itzy Play Bakery™ spill and fill activity toy! Featuring a mini bakery with hinged door and rooftop o...

Happy go ducky! Float into fun with three members of the Itzy Ducky Family™. Made of soft, squeezable material in modern colors, these duckies have...

Squeeze in some fun! With Itzy Splash Pals™ bathtime play is overflowing with possibilities! These squeezable fruit-shaped squirties and sprinkle s...

Objects in mirror are cuter than they appear! Enjoy your favorite view with the Itzy Peek Stroller Mirror™. Wraparound legs easily attach to stroll...

Stack, Squeeze & Explore! Build imagination from the ground up with Itzy Blocks™. This 10-piece play set features squishy-soft blocks and textu...

Shake Up Playtime! Put rhythm development within reach with these easy-to-grab Itzy Mini Maracas™! With rattle beads in one and a jingle bell in th...

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

Make a splash! Have some good clean fun with our 10 colorful bath toys in the Itzy Splash Gift Set™. These soft, squeezable, water-squirting charac...

Our iconic characters, Bonnie the Strawberry and Ollie the Octopus, brought to life in a soft, cuddly plush. Features multiple soft fabric textures...

A sensory sensation for your little one! The Itzy Spinner™ is a sensory toy and teether all-in-one. Gentle rattle sounds and a spinning face are s...

Mess-free munching with the Itzy Snack Cup™ is designed for little hands., This dishwasher-safe container features a soft, silicone lid to prevent ...

Cuddle, Play & Learn! Instant good vibes and beloved memories await with your baby’s new bestie - the Link & Love™! From the gentle chime s...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. T...

Bonnie the Strawberry! Chew on This! Easy-hold silicone teether 3m+ textures soothe sore gums Bonnie the Strawberry! Bid farewell to teething troub...

Meet Carmen the Cow! Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, rea...

Teethe, Play & Explore! Love is in the details with our Bitzy Busy Gift Set™! Featuring our Itzy Lovey™ and Bitzy Busy Ring™, this gift set is ...

Meet the Itzy Lovey fam, named after the real Itzy Ritzy team's own little ones! Our snuggly Itzy Lovey™ features soft sherpa fabric and textured r...

Meet Bitzy Crinkle™, a loveable sensory toy that crinkles and excites. With features like soft natural cotton fabric, textured ribbons and a braide...

Babies love to chew to soothe swollen and teething gums. Our modern teething mitt is worn like a glove, making it perfect for babies who can’t yet...

Babies love to chew to soothe swollen and teething gums. Our modern teething mitt is worn like a glove, making it perfect for babies who can’t yet...

Shake the teething blues away with an adorable Ritzy Rattle™! Our silicone rattle teether features a gentle rattle sound and includes two silicone ...

Chew on this! A pop of personality: a teething bestie & sensory toy all-in-one! Our Itzy Pop™ engages baby with popping sounds & movement w...