Best Sellers

Snuggle up with this soft and stylish footie that’s perfect day and night! Thanks to clever magnetic fasteners, changing your little one is a snap—...

Wrap your little sunshine in the cozy softness of the Lemons Muslin Swaddle Blanket! Crafted from 100% cotton muslin, this breathable and lightweig...

* SOFT AND COZY SWADDLING BLANKET - Wrap your little loves in LollyBanks extra soft 100% cotton muslin swaddles to make your baby feel safe and sec...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from our Bitsy Bespoke™ toy collection comes a playful plush l...

Wrap your little one in this velvety soft ribbed baby blanket made from our signature CozyChic® Lite knit. Its luxurious simplicity makes this blan...

Donut Worry, Be Happy! Learning is sweet with Itzy Play Bakery™ spill and fill activity toy! Featuring a mini bakery with hinged door and rooftop o...

This soft and stylish Long Sleeve Wrap Neck Dress features a thoughtfully designed silhouette, combining a classic wrap neckline with a playful gat...

our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

Wrap your newborn in timeless comfort with our CozyChic® Braided Cable Receiving Blanket. This receiving-sized blanket features an intricate braide...

Our modal Magnetic Footie, designed with magnetic closures, is a quick and quiet lifesaver for all-day and middle-of-the-night diaper changes—that'...

Inspired by the much-loved Rufferty Puppy, this comforter brings all the cuddly appeal of the classic Jellycat favourite, in a lighter, ready-to-sn...

A deck of 52 quick-read cards packed with practical tips and encouragement for new parents. From sleep strategies to staying calm, each card offers...

Wrap your little one in this velvety soft ribbed baby blanket made from our signature CozyChic® Lite knit. Its luxurious simplicity makes this blan...

* SOFT AND COZY SWADDLING BLANKET - Wrap your little loves in LollyBanks extra soft 100% cotton muslin swaddles to make your baby feel safe and sec...

Wrap your little cub in our best-selling Barefoot In The Wild® pattern with this super soft, incredibly cozy jacquard animal print blanket. Imp...

Keep your little one cozy with this soft bamboo cotton baby blanket. Featuring a cute cactus print and pink trim, it’s perfect for snuggling from n...

This magical dragon plush kid's hooded blanket will add fun to your little one's nap-time routine. Featuring a soft and cozy animal hood, this plus...

Bath time just got a whole lot wilder with our soft Hooded Towel Alligator! Whether it's after a bubbly bath, a splash in the pool, or any water ad...

A sensory sensation for your little one! The Itzy Spinner™ is a sensory toy and teether all-in-one. Gentle rattle sounds and a spinning face are s...

The cozy sleeper gown + hat set is a wardrobe staple for newborns who require constant diaper changes (aka all of them). with magnets down the fron...

our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

Twinkle toes incoming. Barefoot Dreams' CozyChic Lite® Cosmo Sock Set features 2 celestial-inspired styles: one with a star motif and color-blocked...

Our CozyChic® Space Dye Stroller Blanket is a dreamy, soft, jacquard-knit receiving blanket crafted with tonal space-dyed yarn for a one-of-a-kind ...