Gypsy Soul

Pink Butter Squishy—the viral, “looks like butter” squishy that’s flying off the shelves. 

Meet Steam Dumpling Squishy Bunz—the viral, sparkly sensation kids can't stop squeezing! These glittery mystery dim sum dumplings come in their own...

Meet the Mini Dumplings (Glitter Edition)—tiny, adorable dumpling squishies with cute faces and a super satisfying squeeze. 

Meet the Ice Cream Nice-Sicle—a super soft popsicle squishy that stretches and slow-rises for that addictive squeeze customers can’t put down. 

Meet the Viral Strawberry Squishy—a super soft, stretchy squeeze toy that customers can’t resist picking up. 

Meet the Squishy Banana—a bright, super soft banana squish that’s made for squeezing, stretching, and stress relief. 

Meet Squishy Faces—soft, squishy, goofy-faced stress balls that customers can’t help but squeeze (and laugh at). 

Meet the XL Jumbo Viral Strawberry—an extra-large, super soft, slow-rise strawberry squish that customers have to touch. It’s made for poking, sque...

Meet the SoftMart Grapes Squishy—a super squishy grape cluster that’s made to be picked up, squeezed, and instantly added to the basket. The bright...

Meet the Halloween Edition Maltose Sugar Squeeze—a spooky, super solid squish that’s sugar-filled, satisfying, and made for Halloween!

Meet the Jumbo Highland Cow Squishy—a big, super-soft cow squishy with a fun scent that makes customers squeeze it twice. The “try me” packaging + ...

Meet our Premium Crochet Sack Balls set—durable, hand-crocheted footbags with a great feel and “just right” weight for kicking, juggling, and casua...

Meet the Faux Fried Chicken Squishy —a TikTok-viral, realistic fried chicken squish that customers have to grab and squeeze. The crunchy texture lo...

Meet the SoftMart Blueberry Squishy—a super soft, super squishy blueberry character that customers can’t resist squeezing. The bright blue color po...