Kids' Birthday

Bursting with color and charm, this finger puppet book lets inquisitive babies and toddlers touch, feel, and explore their growing world. Newborns...

Bursting with color and charm, this adorable amphibian finger puppet book lets babies and inquisitive toddlers touch, feel, and explore their growi...

Meet the Ice Cream Nice-Sicle—a super soft popsicle squishy that stretches and slow-rises for that addictive squeeze customers can’t put down. 

Meet the Faux Fried Chicken Squishy —a TikTok-viral, realistic fried chicken squish that customers have to grab and squeeze. The crunchy texture lo...

Meet Squishy Faces—soft, squishy, goofy-faced stress balls that customers can’t help but squeeze (and laugh at). 

Meet the SoftMart Blueberry Squishy—a super soft, super squishy blueberry character that customers can’t resist squeezing. The bright blue color po...

Meet the SoftMart Grapes Squishy—a super squishy grape cluster that’s made to be picked up, squeezed, and instantly added to the basket. The bright...

Meet the Jumbo Highland Cow Squishy—a big, super-soft cow squishy with a fun scent that makes customers squeeze it twice. The “try me” packaging + ...

Meet the Halloween Edition Maltose Sugar Squeeze—a spooky, super solid squish that’s sugar-filled, satisfying, and made for Halloween!

Meet the XL Jumbo Viral Strawberry—an extra-large, super soft, slow-rise strawberry squish that customers have to touch. It’s made for poking, sque...

Warmies® Cozy Cute Plush are heatable, weighted & lavender scented characters that feature cozy, rounded shapes and sweet embroidered expressio...

Warmies® Large 13” Plush are fully microwavable to provide hours of soothing warmth and comfort. These adorable soft toys are scented with real dri...

Warmies® Cozy Cute Plush are heatable, weighted & lavender scented characters that feature cozy, rounded shapes and sweet embroidered expressio...

Warmies® Juniors 9” Plush are fully microwavable to provide soothing warmth and comfort. These adorable soft toys are scented with real dried Frenc...

Warmies® Large 13” Plush are fully microwavable to provide hours of soothing warmth and comfort. These adorable soft toys are scented with real dri...

Warmies® Large 13” Plush are fully microwavable to provide hours of soothing warmth and comfort. These adorable soft toys are scented with real dri...

Warmies® Juniors 9” Plush are fully microwavable to provide soothing warmth and comfort. These adorable soft toys are scented with real dried Frenc...

He’s the cheeky best friend of Amuseables Peanut and together they get up to all manner of mischief! Amuseables Bean is an optimistic little chap w...

Birthdays, Mother’s Day, anniversaries – even Bartholomew’s debut as Bumble Hoops cheerleader (striped bee costume and all): if there’s an occasion...

Amuseables Sun has discovered a new passion: roller skating. At dawn one summer solstice, she slipped on her skates and discovered the pure joy of ...

Amuseables Soyella Edamame Bean is the spirited cousin of Amuseables Bean. When these two meet, the energy skyrockets. She’s sleek, strong and just...

Amuseables Mona Macaron has a sixth sense for presents. Birthdays, anniversaries, or just a Tuesday done well – she always knows what to give, and ...

Bartholomew Bear was anxious about taking to the seas, but when Bashful Bunny invited him out on a boat trip, he knew he couldn’t miss the adventur...