All Baby

Theo the Bear! Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches f...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from our Bitsy Bespoke™ toy collection comes a playful plush l...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from our Bitsy Bespoke™ toy collection comes a playful plush l...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from our Bitsy Bespoke™ toy collection comes a playful plush l...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus™. The soft silicone teether, colorful dancing beads and gentle...

Add character to your clean routine with Itzy Bitzy Puppets™. Perfect for bath time or anytime, these adorable finger puppets offer a variety of se...

Squeezable Squirties for Bath Time Bliss! Have some good clean fun with Itzy Squirt™ bath toys. These soft, squeezable water-squirting characters e...

Donut Worry, Be Happy! Learning is sweet with Itzy Play Bakery™ spill and fill activity toy! Featuring a mini bakery with hinged door and rooftop o...

Love is in the details with our Itzy Learn & Snuggle Gift Set™! Featuring our Itzy Lovey™ and Bitzy Busy Book™, this gift set is a sensory sens...

On Your Mark, Get Set, Play! Bring fun to your clean routine with these adorable Silly Swimmers™! With wind-up paddle arms, these cute characters a...

Happy go ducky! Float into fun with three members of the Itzy Ducky Family™. Made of soft, squeezable material in modern colors, these duckies have...

Squeeze in some fun! With Itzy Splash Pals™ bathtime play is overflowing with possibilities! These squeezable fruit-shaped squirties and sprinkle s...

Objects in mirror are cuter than they appear! Enjoy your favorite view with the Itzy Peek Stroller Mirror™. Wraparound legs easily attach to stroll...

Nibble and Nosh. With six compartments, the snap-tight Itzy Snacks™ divided box separates sweet from salty and soft from crunchy for happy, indepen...

Stack, Squeeze & Explore! Build imagination from the ground up with Itzy Blocks™. This 10-piece play set features squishy-soft blocks and textu...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. T...

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

Make a splash! Have some good clean fun with our 10 colorful bath toys in the Itzy Splash Gift Set™. These soft, squeezable, water-squirting charac...

Our iconic characters, Bonnie the Strawberry and Ollie the Octopus, brought to life in a soft, cuddly plush. Features multiple soft fabric textures...

Our iconic characters brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory exploration and promo...

Your little one’s new exploratory tagalong!  The attachable Bitzy Traveler™ is made with soft natural cotton fabric and minky velour and features j...

A sensory sensation for your little one! The Itzy Spinner™ is a sensory toy and teether all-in-one. Gentle rattle sounds and a spinning face are s...

Mess-free munching with the Itzy Snack Cup™ is designed for little hands., This dishwasher-safe container features a soft, silicone lid to prevent ...

Trevor the Puppy! Our snuggly Itzy Lovey™ features soft Sherpa fabric and textured ribbons that baby will love to explore! A textured silicone teet...