All Baby

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from our Bitsy Bespoke™ toy collection comes a playful plush l...

Wrap your little one in this velvety soft ribbed baby blanket made from our signature CozyChic® Lite knit. Its luxurious simplicity makes this blan...

Wrap your little cub in our best-selling Barefoot In The Wild® pattern with this super soft, incredibly cozy jacquard animal print blanket. Imp...

Wrap your little cub in our best-selling Barefoot In The Wild® pattern with this super soft, incredibly cozy jacquard animal print blanket. Imp...

Our CozyChic® Barefoot Buddie is a cuddly, soft pink bunny ready to bring smiles and comfort. This sweet plush pal comes with a little blanket and ...

Squeezable Squirties for Bath Time Bliss! Have some good clean fun with Itzy Squirt™ bath toys. These soft, squeezable water-squirting characters e...

Donut Worry, Be Happy! Learning is sweet with Itzy Play Bakery™ spill and fill activity toy! Featuring a mini bakery with hinged door and rooftop o...

Happy go ducky! Float into fun with three members of the Itzy Ducky Family™. Made of soft, squeezable material in modern colors, these duckies have...

Squeeze in some fun! With Itzy Splash Pals™ bathtime play is overflowing with possibilities! These squeezable fruit-shaped squirties and sprinkle s...

Keep your little one cozy with the Bamboo 'Milk and Cookies' Baby Blanket. Made from soft, fade-resistant bamboo and cotton, this lightweight 47x47...

Keep your little one cozy with this soft bamboo cotton baby blanket. Featuring a cute cactus print and pink trim, it’s perfect for snuggling from n...

This magical dragon plush kid's hooded blanket will add fun to your little one's nap-time routine. Featuring a soft and cozy animal hood, this plus...

Bath time just got a whole lot wilder with our soft Hooded Towel Alligator! Whether it's after a bubbly bath, a splash in the pool, or any water ad...

Objects in mirror are cuter than they appear! Enjoy your favorite view with the Itzy Peek Stroller Mirror™. Wraparound legs easily attach to stroll...

Stack, Squeeze & Explore! Build imagination from the ground up with Itzy Blocks™. This 10-piece play set features squishy-soft blocks and textu...

* SOFT AND COZY SWADDLING BLANKET - Wrap your little loves in LollyBanks extra soft 100% cotton muslin swaddles to make your baby feel safe and sec...

Wrap your little one in the cozy comfort of the Woof Woof Muslin Swaddle Blanket! Made from ultra-soft 100% cotton muslin, this 47x47-inch blanket ...

Snuggle up with this soft and stylish footie that’s perfect day and night! Thanks to clever magnetic fasteners, changing your little one is a snap—...

The Baa Baa Baby Gray Footie is designed with quality fabric to provide the utmost comfort. Crafted of soft material and ideal for keeping baby war...

Beloved by parents, this footie is a go-to for day and night with magnetic closures that simplify dressing. The magnets are fast, silent, and perfe...

Shake Up Playtime! Put rhythm development within reach with these easy-to-grab Itzy Mini Maracas™! With rattle beads in one and a jingle bell in th...

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

Make a splash! Have some good clean fun with our 10 colorful bath toys in the Itzy Splash Gift Set™. These soft, squeezable, water-squirting charac...