All Baby

Our iconic characters, Bonnie the Strawberry and Ollie the Octopus, brought to life in a soft, cuddly plush. Features multiple soft fabric textures...

A sensory sensation for your little one! The Itzy Spinner™ is a sensory toy and teether all-in-one. Gentle rattle sounds and a spinning face are s...

Mess-free munching with the Itzy Snack Cup™ is designed for little hands., This dishwasher-safe container features a soft, silicone lid to prevent ...

Cuddle, Play & Learn! Instant good vibes and beloved memories await with your baby’s new bestie - the Link & Love™! From the gentle chime s...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. T...

our parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet, and a lif...

* SOFT AND COZY SWADDLING BLANKET - Wrap your little loves in LollyBanks extra soft 100% cotton muslin swaddles to make your baby feel safe and sec...

Snuggle your little star in the And Beyond Muslin Swaddle Blanket! Made from ultra-soft 100% cotton muslin, this 47x47-inch blanket offers plenty o...

Bonnie the Strawberry! Chew on This! Easy-hold silicone teether 3m+ textures soothe sore gums Bonnie the Strawberry! Bid farewell to teething troub...

Wrap your little one in our cozy cotton swaddles for a snug and secure fit. This versatile 100% muslin blanket is perfect for newborns and toddlers...

Cozy up your little MVP with the Touchdown Muslin Swaddle Blanket! Made from ultra-soft 100% cotton muslin, this 47x47-inch blanket offers plenty o...

Wrap your little champ in this soft, breathable 100% cotton muslin swaddle. With a fun sports print featuring basketballs, footballs, soccer balls,...

Wrap your little sunshine in the cozy softness of the Lemons Muslin Swaddle Blanket! Crafted from 100% cotton muslin, this breathable and lightweig...

Wrap your little one in cozy softness with this 100% cotton muslin swaddle. The cute Dino print adds a cheerful touch, perfect for nursery or strol...

Meet Carmen the Cow! Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, rea...

Teethe, Play & Explore! Love is in the details with our Bitzy Busy Gift Set™! Featuring our Itzy Lovey™ and Bitzy Busy Ring™, this gift set is ...

Meet the Itzy Lovey fam, named after the real Itzy Ritzy team's own little ones! Our snuggly Itzy Lovey™ features soft sherpa fabric and textured r...

Meet Bitzy Crinkle™, a loveable sensory toy that crinkles and excites. With features like soft natural cotton fabric, textured ribbons and a braide...

Babies love to chew to soothe swollen and teething gums. Our modern teething mitt is worn like a glove, making it perfect for babies who can’t yet...

The Baa Baa Baby Pink Footie is designed with quality fabric to provide the utmost comfort. Crafted of soft material and ideal for keeping baby war...

The Sea the World Footie Set is designed with quality fabric to provide the utmost comfort. Get a head start on outfitting your little one in style...

Introducing your new favorite product. Is it a toy? A teether? A link? Yes, it is. It’s pretty much magic what our Happy Links can do. We took the ...

Babies love to chew to soothe swollen and teething gums. Our modern teething mitt is worn like a glove, making it perfect for babies who can’t yet...

Shake the teething blues away with an adorable Ritzy Rattle™! Our silicone rattle teether features a gentle rattle sound and includes two silicone ...