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Shake things up with Fred’s Buff Baby kettlebell rattle. Lightweight and easy to grip, this adorable gym-inspired rattle is packed with clattering ...

Fred’s mustache pacifier is hilarious to you, and comforting for baby. Molded from nontoxic plastic and baby-grade silicone, and comes with a handy...

Work it, baby! Your little one's curiosity will be piqued by the gentle rattle sound and natural hand-grips, while your sense of irony will be sati...

Fred’s Mini Match Up is an interactive “snacktivity” tray that doubles as a game! Kids will be entertained and inspired to eat as they pop open mys...